Artificial colours and flavours including the controversial sweetener aspartame are being banned by Sainsbury’s.
Other supermarkets and manufacturers are expected to bring in similar bans following studies linking the additives to allergies and hyperactivity.
Sainsbury’s is replacing aspartame with sucralose, a low-calorie sweetener made from sugar. It is also removing the widely-used artificial colouring E150d from its cola drinks. E150d also appears in beer and bread.
The chemicals will generally be replaced by natural colours and fruit and vegetable extracts, while flavourings will be from named fruits and other natural sources.
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